8 ways to increase the number of followers on your Facebook page
Reaching more than one billion regular Facebook users, companies can quickly and easily introduce their products and services to their prospective customers. Since the creation of the site is free, it is natural that they take the opportunity and even use Facebook’s paid ads to reach their target audience that is demographically relevant to them.
Facebook isn’t just for promotion. Companies can quickly learn about their prospective customers and industry trends. But how do we get fans and followers? First, many people don’t know the difference between “Like” and “Follow”.
When someone likes your page, it automatically follows you. But that doesn’t mean you’ll always see it when you post. Under the Tracking option, two options appear: Default or Show First. The latter is what a company wants, because that’s when our post always appears on the home page of our visitors.
The easiest way to do this is to ask your visitors not only to like you, but to follow them with the “Show first” option. Don’t force it, just ask and explain why it’s worth it to them.
Now let’s get back to the basics a little bit about collecting likes. As with any good marketing initiative, a strategy is needed here. Here are 10 tactics you can use to increase the number of followers on your Facebook page.
Increase your Facebook followers 1: Use compelling content!
The key to any successful marketing campaign starts with compelling content. From blog posts to infographics, quality and relevant content must be said to be mandatory for success.
The same goes for Facebook. Make sure each post has value in some way, whether it’s fun or problem-solving. This also applies to images, especially since their role is extremely important. According to Buzz Sumo, posts make a 2.3-fold impression if there is a picture next to them.
This will all lead your current followers to share your content on their own pages, which will help attract new page likes. Remember, “content is king” between marketing channels. The standard rate is 20% for promotional and 80% for non-promotional posts.
Increase Facebook followers 2: Share live shows!
Last summer, Facebook said users spend 3x more time watching live videos than they do with traditional videos. This trend continues and is used by all the top companies, from Dunkin Donuts to Airbnb.
A good example of this is a Buzzeed live video from last summer. In the video, two employees tried to blow up a melon by pulling as much rubber as possible on it. The results showed more than 800,000 viewers during the 45-minute video. Many of the viewers joined the site, though.
Increasing the number of Facebook followers 3 .: Post regularly!
It’s very simple, have a regular routine for posting. Share it at pre-scheduled times throughout the week!
For example, in the world of digital marketing, content marketing posts run once a day around noon, while SEO content runs around 3 p.m.
Keep your content consistent, week by week, day by day. People love consistency, and that helps your presence on online social media.
Increase Facebook followers 4: Promote your site on other social media sites!
Cross-channel marketing on social media is vital to reaching new followers. Do you already have an Instagram, Twitter, LinkedIn, or Snapchat site? Promote your site through these. It’s a good rule to use these to post every two weeks to reach most followers.
Increase Facebook Followers 5: Advertise Sweepstakes!
Who doesn’t like sweepstakes or anything that’s free for that matter? Get creative and advertise sweepstakes every month for promotions or free products and services. Make sure the content engages them and engages their friends as well.
Increase the number of Facebook followers 5 .: Use paid Facebook ads!
If you want to get Facebook page followers quickly, paid advertising is essential. Facebook has made it very easy to create and pay for ads and allows you to target any demographic (gender, age, etc.).
Keep your ads simple and give your audience a reason to like your page. Here it is really important to highlight that you have regular prize draws and can provide valuable information.
Increase Facebook followers 6: Comment on pages like yours!
Regularly post demanding comments on the pages of other companies within your own market. This will engage their audience, just make sure you are not writing on behalf of your personal but your corporate side.
Increasing the number of Facebook followers 7 .: Refer to your Facebook page in your articles!
In addition to having social media likes and sharing on your page, invite people to share and like your text.
In practice, different methods are used for this, be it a text link or a banner-like ad with a caption “Like us on Facebook”.
Increase the number of Facebook followers 8 .: Recommend Promotions for your services and products in exchange for the likes:
That works pretty well, just think about it: “Like us on Facebook and we’ll let you go 10% off the price.” This is added value.
Summary thoughts on increasing the number of Facebook followers:
No matter how big your business is, running a Facebook page is essential. The more we like, the stronger our social appearance, not only in the eyes of our target group, but also in the eyes of our competitors.
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