7 Free SEO Tools to Analyze and Optimize Your Website

Not getting a lot of visits to your site? So it’s time to use SEO tools to analyze what’s wrong with your page!

For those looking for the top of Google and increasing the company’s visibility on the internet, it is essential to put some digital marketing strategies to work, starting with the optimization of the site for search engines.

Of course, you don’t need to rack your brain to do this, because thanks to SEO tools it’s much easier to identify site flaws and work on improvements. And you know the best? They are free tools and you don’t need to pay anything to take advantage of them.

Note: If you’re not familiar with the term SEO, don’t worry. We also have an article that explains all the details about this. Just click here to read.

Find out which are the 7 best internet SEO tools to leverage your website once and for all! Check out:

1. SEO Analyzer:

We couldn’t start this list without mentioning the famous SEO platform created by Neil Patel, one of the top 10 influencers in the online marketing world.

SEO Analyzer is a completely free and simple to use SEO tool. Just enter your website URL and wait for the report to be done.

The tool points out all the SEO errors present on the page that affect the ranking of the website’s positioning. In addition, it provides the solutions and step-by-step steps to fix each failure.

Anyone looking for a quick and hassle-free audit will love this SEO tool.

2. Google Search Console:

Using SEO tools is a handy tool to optimize time and money, don’t you agree?

With so many factors to consider when improving a page, it’s almost impossible to think about analyzing everything manually.

Therefore, the second option on our list is a versatile platform from Google itself, which can also be used in conjunction with the famous Google Analytics (we’ll talk about it later).

In Search Console it is possible to have complete diagnostics about the analyzed page, since the tool has mechanisms that read the entire site as search algorithms would.

3. Google Analytics:

This is a search engine’s own SEO testing tool. This means that it can be an excellent choice for you.

All you have to do is “connect” your website to the platform and it will automatically start monitoring all metrics related to the traffic received on your page in real time!

In addition to other questions, the platform shows, for example, how many users access your page, how many sessions were opened, what the rejection rate of your content is and how long users stay on these pages.

With this information in hand, you’ll be able to see what makes you lose positioning in the Google rankings, and still observe the preferences of your audience within your website.

Amazing, isn’t it? Let’s now look at the fourth SEO tool on this list.

4. Majestic SEO:

You know that moment when you find yourself thinking about what the competitor’s website has to receive so many visits that yours doesn’t?

Well, with the Majestic SEO tool you can find out!

Believe it or not, she is able to provide a complete study not only of her page, but the metrics and secrets of other sites as well.

And don’t think it’s a difficult task. In fact, just access the SEO tool, enter the domain of the website you want to analyze and tcharan: a full report on that website’s optimization strategies will be delivered to you.

That question from the beginning no longer needs to be done, okay? Now you have the right tool to know the most used tactics to have a website at the top of Google.

Of course, it is worth remembering that Majestic SEO has paid versions, but also a free trial version. It is worth checking!

5. Woo Rank:

This SEO platform is widely used by both experts and laypersons on the subject. That’s because WooRank provides easy-to-understand yet complete information.

It’s a very practical platform that provides reporting data very quickly.

In addition to other advantages, we can highlight that the tool shows results not only from your website, but also gathers information from social networks such as Facebook, Google+ and others.

Another interesting thing is that Woo Rank is also available for the mobile version, very easy to use.

6. Crazy Egg

This is one of the most different tools around here, because it allows you to see graphics of where users click the most within your site.

And do you know the most interesting thing? It’s just that these results come in the form of a heat map. Curious, don’t you think?

It’s a paid tool, but you can test how it works through the site’s demo page.

The benefits of knowing what interests the audience most within your site can bring you huge benefits in the future.

You can even know if what you are doing to capture the consumer’s attention is working or not. In case of a negative result you will know that it is time to innovate in your strategies.

7. SEMrush:

We leave this last tool for last because it is not free. But, we have good reasons to include it here. Here are some:

• Even though it’s not free, it’s one of the most popular options today in the professional world;
• It focuses on page competitiveness and intelligent optimization actions;
• It is possible to compare results with competitors;
• Complex and in-depth audits can be performed on your company’s website.
• They are complete reports, with suggestions, alerts and solutions to “nip it in the bud” and finally improve your page’s placement on Google.
• In addition to the advantages listed above, there are many other features that make the SEMrush tool an excellent choice.

If you want to know more about her, click here.

Extra tip: In addition to these tools we’ve listed above, you might also like to check out a simplified SEO software for SEO analytics and promotions. Among the features offered are the keyword grouper, as well as the Competitor SEO/PPC search. It’s worth checking it out!

Conclusion

See how analyzing the SEO of your website is not a beast of thought?

With some SEO tools you can know what needs to be improved on your site and it is much easier to create assertive strategies to receive more visitors on your page, do you agree?