YOUR BLOG DOESN’T APPEAR ON GOOGLE? Here are Some Tips

Being one of the first results on Google is the same as being the first choice of your audience. That’s why you need a specialized agency to ensure that your blog ranks well.

You planned it, developed it, created your blog yourself and then nothing… You search for it on Google and other search sites, but it never comes up in the results. After all, why doesn’t your blog just show up on Google?

Doing a Google search is more than getting a list of links. That’s the first impression you make on your audience or new potential customers. But to get that chance you need to show up to your buyer first. After all, Google itself has reported that 75% of users never go beyond the first page.

Therefore, hiring an agency that helps your blog to have a good ranking is essential. And if you’ve never considered this option because you thought it was too expensive, we’ve got something new.

In fact, relying on the help of professionals turns out to be cheaper than doing everything yourself. And you still have the benefit of a much higher return. But for those of you who are still in doubt, Global Project has gathered here the main reasons for hiring an Agency.

So, you can give that up on your blog with more certainty that you are making the right choice. Follow the reading and check it out!

1) GOOGLE RULES CONSTANTLY CHANGE:

In UK alone, 8 out of 10 people use Google daily. But it’s important to point out that this is a constantly evolving platform. Without a doubt, changes in the way it works happen all the time. Thus, it ends up being difficult to keep abreast of trends.

Google is constantly releasing new updates such as new additional features. In addition to removing functions that your blog could use before. All of this affects your ranking in the results and, consequently, your business.

And when you have a business or a brand to run, you don’t have time to look for all those changes. That’s where an agency comes in, after all, it’s our job to know what has changed. So, to always be one step ahead when it comes to Google ranking.

2) PROFESSIONAL SEO INCREASES YOUR BLOG’S TRAFFIC:

These days, organic results represent half of the traffic Google generates. Organic results are those that appear organically to the user. In other words, you don’t need to pay extra for an ad for your blog to be in the first places.

This is possible through techniques we call SEO. Currently, SEO is fundamental for any blog or website that wants to appear to the public. Without it it is possible that your site will never rank high. Because unless your blog is optimized, it will be impossible to increase your rank without spending a fortune on ads.

For good SEO, you’ll need to automate your page so that it loads quickly. Develop a strategic design. In addition to targeting the most relevant keywords to be able to compete with other blogs in your area.

Thus, an SEO agency is the best option to implement the methods that improve your visibility in searches.

3) OPTIMIZING YOUR BLOG SPENDS TIME, MONEY AND EFFORT:

You must be thinking about applying SEO techniques yourself, right? But thinking that optimizing your blog is as simple as inserting keywords in the text is far from the truth.

There are many different elements when it comes to SEO. Text design, content and formatting are just some of the features. Behind them, there must be a well-planned and structured marketing strategy.

And that’s not all. Google also wants you to regularly update your blog. That is, if you don’t keep your page active with at least one post per week, your rank could drop.

Really look like? It’s because it is! Therefore, it is best to have an agency that has a designer, copywriters and marketing managers in its team. They will join efforts to optimize every aspect of your blog. Without you having to spend time, money and energy to learn how to do it all.

And believe me, studying each of these areas is a huge waste of resources. Think, for example, that a degree in marketing takes years to complete. Now think about the costs of specializing in each area that good SEO requires. It would be unsustainable, do you agree?

Therefore, the best option is to rely on someone who already understands the subject. In this sense, only one agency brings together all the right professionals.

4) FOCUS ON INBOUND MARKETING:

Does writing posts every week seem tiring? Let us write to you! The right agency for your blog should also be an Inbound Marketing specialist. That is, attraction marketing done through content.

So, you can just choose or approve a theme and the agency develops the content. All this using the right language and the right attraction techniques.

That way, the content produced will match your vision. In addition to conveying the message of your brand or company using SEO rules. Then, your audience can have a great experience on your blog.

This is important to retain the user and make him recommend your site to other people. This is the main purpose of Inbound Marketing. In other words, delight your audiences.

5) AN AGENCY INCREASES YOUR RANK AND YOUR RESULTS:

Whether to promote your company’s products or services, increase your sales or get more followers on social media. You blogged for some reason and an agency helps you achieve that goal.

That’s because good SEO can generate more than just traffic. By focusing on strategic keywords, a digital marketing agency can bring the right person to your blog.

Without a doubt, being able to discover and target keywords means getting results. In this way, you are able to attract the attention of people and companies who know what they want. These users will be ready to buy from you, subscribe to your newsletter, follow you on social media.

For eCommerce, B2B and B2C companies, the benefits of hiring an agency should already be evident. After all, 97% of consumers search the internet before buying a product or contracting a service. But for influences, artists and self-employed professionals in general, this visibility is also very beneficial.

In summary, whatever the goal of your page, you can achieve it easier with the help of professionals. This is another reason to hire an agency.

6) MORE EFFICIENT AND CHEAP GOOGLE ADS:

We’re talking here that without SEO you have to spend a fortune on ads to appear on the first page. But, did you know that with the right agency you can also advertise your page more cost-effectively and effectively?

Investing in Google Ads is an even more guaranteed way to appear on the first page of Google. That’s the paid traffic model. That is, the mode in which you pay to be among the top results on Google.

However, it is necessary to emphasize that, when carried out without the help of a professional, the campaign is likely to not work. And an Ads campaign can be much more expensive and complex than SEO.

If optimizing your blog alone is complicated enough, be aware that Google Ads is 10 times harder to get right. That’s because you can spend a lot of money (up to millions) trying to run a campaign on your own. All of this with no return.

But with the right agency, you get those results at a more affordable price. And with high and fast returns.

CONCLUSION:

We know you already have a lot to worry about to learn SEO and Google Ads from scratch. So, let us help your blog to grow by appearing on the first page of Google!

Agency that has all the solutions your business may need in marketing. Thus, we can optimize your blog, increase your results and help you get where you always dreamed of. Either with organic or paid traffic.