Are you that kind of person who listens to music all the time? Or who puts a specific style of music to do a task? For example, for cleaning, doing physical activities, working or studying, etc.? So, you are well aware of the influence of music on human behavior.
Music is able to stimulate emotions that influence the way we feel, making us more excited, nostalgic, sad, focused, etc. In this article, you will understand more about the influence of music on human behavior. Check out!
The Influence of Music on Human Behavior and Consumption
Music is able to influence different aspects of our lives, stimulating the way we feel and behave. The statement comes from two studies. The first, carried out by the University Center, reveals that music has a neuro psychological representation, affects impulse control and motivation.
According to the study, music can stimulate concentration, excitement, relaxation, help sleep and other human behaviors. The satisfaction and the feeling of pleasure that music causes is capable of making a customer stay in a commercial environment, for example, leading him to consume more.
The influence of music on human behavior can be even better understood in the second study, carried out by the University. The research uses as a theoretical and philosophical parameter Skinner’s Radical Behaviorism and an experimental analysis of human behavior. The author establishes music as a manipulable element, which can be used as a marketing strategy by commercial establishments. You should Try Musical Instrument to know more about effects of Music.
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This second study also presents two experiments carried out to analyze the influence of music. In the first one, it was evaluated how the music impacts the sales and customer impressions about the place. The second evaluated the influence on consumption and public attraction.
The results show that music quality can determine consumer impressions of the venue. In addition to promoting an increase in revenue in establishments where higher quality music for that audience is played.
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The influence of Music on Human Behavior and Interpersonal Relationships:
Unconsciously, these stereotypes influence interpersonal attraction, as it is directly linked to personal responses to stereotypes associated with musical genres.
From the point of view of cognitive psychology, music is related to attraction and cognitive schemas developed from previous experiences and relationships. The life of an individual brings together a series of experiences lived with friends and family, which influence the way they will relate in adult life.
Furthermore, music establishes connections between people since childhood, through events and moments experienced. These experiences are stored in memory and unconsciously related to other situations.
In this sense, music is also a way of bringing people together and promoting the creation of new relationships. For example, at events where everyone enjoys the same musical style, or being an initial topic between people who have just met.
Furthermore, music is part of the culture of communities, it is present in cults and rites. During these celebrations, it is able to stimulate the feeling of belonging and bring an individual closer to a particular group.
Music is continuously present in people’s lives, whether in meetings with friends, celebrations, religious rites, etc. Each community, culture or people can use it in different ways, but the influence of music on human behavior in different ways is indisputable.
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