6 types of Digital Marketing and learn how to use them for your business

Do you get confused when you hear Digital Marketing/ Internet Marketing/ Online Marketing, and Virtual marketing? There’s a straight forward answer to it: any marketing done digitally lies under Digital marketing. Digital marketing is a modern technique of marketing that you can perform from anywhere. There are different types of digital marketing from organic to paid.

As you know, technology keeps on changing every day and so does in digital marketing. Hence, if you used some technique six months before, it doesn’t matter that the same approach will work today—digital marketing is highly volatile and dynamic.

Below are the six different types of digital marketing, which are most renowned and practiced by businesses and companies.

Types of Digital Marketing

1. SEO
2. SMM
3. SEM
4. Content Marketing
5. Email Marketing
6. Mobile Marketing

SEO

Search Engine Optimization, in short, is known as SEO. It is the most important type of digital marketing activity because it is an organic way to rank your website pages on top of google search or any Search Engine Result Pages (SERP). Ultimately, it results in increased search traffic to your website. Many of us don’t go beyond the first or second page of google search because we believe that if the looking information is not on these pages, it will probably not be on any other pages. Thus, SEO is essential for any business to generate more business online. It is a time-consuming process, but the result will be long-term and is very cheap among all the types of digital marketing channels.

SMM

SMM stands for Social Media Marketing. Social media is one of the most engaging platforms worldwide, with trillions and billions of people checking in daily. You can find movie stars, sports stars, politicians, bloggers, poets, influencers and many using and engaging in these platforms. In current times social media has become one of the best platforms to market your product and services by showing them in pictures or videos. There are two sorts of marketing in social media.

First is organic marketing, which means increasing your followers, social presence, and or products/services sales without spending money. It is very similar to SEO, but the only difference is SEO is done to increase traffic to your website, whereas this is done to raise awareness of your product/services amongst users. You can hear many names for organic social media marketing, such as Social media optimization/handling and management.

The second is paid marketing, which means you are spending some money to showcase your product/services to increase your business’s sales; this is to increase your brand/product/service visibility quickly. This activity increases sales, promotes discounts products for more engagement and traffic, and improves the business’s presence. This approach can be very expansive and short-term but can give you significant benefits, depending upon the type of campaign you are running.

Therefore, more than ten social media channels offer organic and paid results; some are Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, Quora, and many more.

SEM

SEM is a short form of Search Engine Marketing. It is the opposite of SEO, as in SEO, we have to bring website pages on top of Google search or any SERP through organic ways, whereas in this, you have to run paid campaigns to promote your google search results on top of the first page. Pay-Per-Click (PPC) or paid advertisement are the synonyms of SEM; this is a short-term type of digital marketing activity. When you stop the campaign intentionally/stop spending money, your ad will not exist. However, both SEO and PPC have some similarities, like they are utilized to increase search traffic to your online business.

There are many types of advertising which Google AdWords manage; types of advertising are: –

Search advertising: You can see them at the beginning and in the last of the search page.  You can see Ad written in the beginning of URL.

Display advertising: These types of ads require banners and images. These ads can be seen in the beginning or on the right/left side of the search results page.

Video advertising: A video which is played as an Ad on YouTube is a part of video advertising. You can see the ads in starting or in mid of a video. Some videos are skippable, and some are not.

Shopping advertising: These ads have a product image with their price, and they have an Ad written in starting. It can be in the beginning or on the right side of the search result page.

Mobile advertising: It can be in many forms, like SMS advertising, Banner advertising, video advertising, etc.

Content Marketing

Here the content marketing does not means paid ads to promote your content. At the same time, it means promoting your content through storyline and information sharing to increase the brand awareness of a business or a company.

The primary purpose of content marketing is to educate people and guide them to make decisions while signing up for more related content. In short, the primary goal is to increase the user’s information for the companies database. Content marketing types are blog posts, white papers, e-books, digital videos, podcasts, Q&As and many more.

Three stages of content marketing are:

First stage – The Awareness Stage – Creating awareness or sharing information to the user.

Second Stage – The Consideration Stage –

Third Stage – The Decision Stage – User decides the product/services to purchase to meet the needs.

Email Marketing

It is one of the effective ways of marketing. On the one hand, where social media, mobile apps and other channels have taken the market, on the other hand, there is Email marketing. Major companies still consider promoting their business by sending them discount coupons, product tutorials, invoices, offers and many more to be in users’ eyes. Through a study, it is observed that around 60% consumers use emails for coupons and offers before making any purchases. Furthermore, users open more transactions emails than any other type.

By reading this, don’t get too excited and start sending random emails. If you do so, it may show a negative impact on your company/business. The best way to use this type of digital marketing activity is to send it to the actual subscribers who have opted for it.

Mobile Marketing

Smart phones has become the necessity in today’s time. People use their phones more than any other gadget; they use their phones for everything like reading news, calling, texting, mailing, social media, clicking photos & videos, and many more. Therefore, many companies/ businesses have taken this marketing opportunity to reach their target audience through their phones and tablets. We can do mobile marketing through SMS, Mobile apps, and games.

It is observed that more than 90% of marketing messages/shopping messages/apps notifications are open or read within seconds right after receiving them. Because of this, mobile marketing has become a dominant way to influence customers. Therefore, marketers can change their marketing strategies to tailor based on geography.

Conclusion

There are many more types of digital marketing like affiliate/influencer marketing, viral marketing, and many more, but the common thing is to be consistent in front of users. Although you can use any digital marketing service, it is essential to distribute the marketing work on each type for smooth and proper marketing. In addition, it would help if you also analyze your performance and marketing campaigns for better results and growth.

Please tell us in the comments what all types of digital marketing channels you prefer for your business and what you want to learn.

There are many digital marketing courses in Jaipur that can teach you all these types of digital marketing tools and different digital marketing channels. Thus, you can make your career in various types of digital marketing jobs.